To those who have been paying attention they will notice that number of searches on the internet for African inspired fashion has risen up which signal the fact that this line of fashion is quite entering the scene. In your everyday life, you may have noticed that the influence of African fashion has spread its reach. As such, a lot of fashion stores have embraced the influence of African fashion even those stores online such as this mens clothing site called Chiefs-wear. Read more now to find out why this piece of fashion has experienced this kind of exposure.
Social media is the greatest key element behind the rise of African fashion. Social media is very essential in thrusting the African fashion sense into the forefront since it can easily be shared into thousands of people with just one click of the mouse. Hence, even those who are not interested can still see the shared images by simply scrolling in their feed.
Secondly, celebrities have begun to embrace African fashion. Some celebrities are wearing Dashikis and African print clothing to their various TV show guestings, mall guestings, and concerts. And as we all know, what the celebrities don and wear, the public will soon follow.
The people began having interest in their traditions, norms, and culture because they have been immersed with Africa’s political and social struggles. Fashion and style of clothing is a big part of that interest in culture.
The next culprit are the fashion enthusiasts who began to wear African clothing in the diaspora which in turn led to more appreciation and recognition. A lot of people are being drawn to the niche due to the fact that they see others they know wearing these clothes. In addition, word-of-mouth has become a great tool in this trend too.
African cinema or Nollywood is becoming well-known nowadays which means that African clothing and traditional fashion style is well exposed. It can also be seen in Youtube and VOD platforms contributing to the growth of the African fashion sector.
Fashion designers have also delved into creating fashion pieces that have African prints and designs on it. Models strut on the runway with prints and dresses and clothing styles that are completely based on African traditional clothes.
The rise of African art has also lead people to have an increased interest in African fashion. As you are well aware of, art has a lot of branches and oftentimes are linked with each other that is why it was not a huge surprise to know that after painting African themes, the fashion world followed soon after.
Combining all of these reasons together, it can be safe to say that African fashion has landed to claim its mark in the world.